Analysed · 20 beats
00:00:00:001280×720 · 25 fps
A 90-second brand anthem for UEFA EURO 2024 that opens in black-and-white pressure portraits of adidas players, then bursts into colour with Bellingham and a run of stadium, street-pitch, commentary-box and tea-room scenes, and ends on a spaced-out 'YOU GOT THIS' and the adidas logo.
Brand filmCinematicMonochromeMusic-ledFast cuttingPremiumEmotionalLive actionNo voiceoverSportFashion and beauty
Cut map — 20 beats┊ 84 hard cuts
00s10s20s30s40s50s60s70s80s90s
The breakdown — 11 sheetsMembers only
Loading the breakdown
Custom film
Get a quote ↗Want a film like this, made for you?
Framebox is the studio behind Cutmap. Send us this breakdown and your product, and we’ll quote for an original film built on the same structure.
adidas · Watch the original ↗ · Measurements and analysis by Cutmap.
Related filmsMore brand manifesto →












