Analysed · 22 beats
00:00:00:00Beat 01 / 22 — Rohit in the dark1280×720 · 25 fps
BR-0270 · Brand manifesto

adidas — You Got This (T20 World Cup)

Brand manifesto · Cinematic · Emotional · 60s

Make one like this
Length
60.0s
Beats
22· 64 hard cuts
Pace
22.0/min
Avg beat
2.7s

A 60-second brand film that opens in tense black-and-white close-ups of India's cricketers, builds a wall of national expectation, then bursts into colour as the same players play like kids in the backyard. It ends on a spaced-out 'YOU GOT THIS' and the adidas | BCCI lockup.

Brand filmCinematicEmotionalMonochromeFast cuttingCaptionsMusic-ledPremiumLive actionSportEntertainment
Cut map — 22 beats┊ 64 hard cuts · Click a beat to jump
00s10s20s30s40s50s60s
The breakdown — 11 sheetsMembers only
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adidas x BCCI · Watch the original ↗ · Measurements and analysis by Cutmap.