Analysed · 22 beats
00:00:00:00Beat 01 / 22 — Woman on sofa1280×720 · 23.98 fps
BR-0155 · Brand manifesto

Airbnb.org — Introducing Airbnb.org

Brand manifesto · Cinematic · Emotional · 65s

Length
65.1s
Beats
22· 29 hard cuts
Pace
20.3/min
Avg beat
3.0s

A live-action origin story with no voiceover. A host watches Hurricane Sandy coverage and types an email offering her home for free, a dark gap follows, then a cascade of hosts opening doors leads to a single line of type and the airbnb.org logo.

Brand filmCinematicEmotionalDocumentaryNo voiceoverMusic-ledCaptionsKinetic typeMinimalNon-profitTravel
Cut map — 22 beats┊ 29 hard cuts · Click a beat to jump
00s10s20s30s40s50s60s
The breakdown — 11 sheetsMembers only
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Airbnb.org · Watch the original ↗ · Measurements and analysis by Cutmap.