Analysed · 22 beats
00:00:00:00Beat 01 / 22 — Brown eye1280×720 · 24 fps
BR-0153 · Brand manifesto

Airbnb — We Accept

Brand manifesto · Kinetic type · Big type · 30s

Length
30.1s
Beats
22· 13 hard cuts
Pace
43.8/min
Avg beat
1.4s

A 30-second brand film made of tight close-up faces that split-wipe into one another while a single white sentence builds word by word across them. It ends on a coral card with the hashtag and the Airbnb logo.

Brand filmKinetic typeBig typeMatch cutsSplit screenMusic-ledNo voiceoverPremiumEmotionalTravelConsumer apps
Cut map — 22 beats┊ 13 hard cuts · Click a beat to jump
00s05s10s15s20s25s30s
The breakdown — 11 sheetsMembers only
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Airbnb · Watch the original ↗ · Measurements and analysis by Cutmap.