Analysed · 17 beats
00:00:00:00Beat 01 / 17 — Action cold open1280×720 · 23.98 fps
BR-0102 · Brand manifesto

Apple Watch — How Apple Watch Changed Pro Surfing

Brand manifesto · Cinematic · Documentary · 154s

Length
154.2s
Beats
17· 104 hard cuts
Pace
6.6/min
Avg beat
9.1s

A documentary-style brand film that follows World Surf League surfers and the staff behind the Championship Tour. It shows Apple Watch as the quiet tool that keeps them informed in the water and on the beach, with no voiceover and almost no product talk.

Brand filmCinematicDocumentarySlow and deliberateMusic-ledNo voiceoverPremiumCaptionsLive actionConsumer electronicsSport
Cut map — 17 beats┊ 104 hard cuts · Click a beat to jump
00s30s60s90s120s150s
The breakdown — 11 sheetsMembers only
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Apple at Play, with World Surf League · Watch the original ↗ · Measurements and analysis by Cutmap.

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