Audi RS 5 — Rewrite the rules

Name: Audi RS 5 — Rewrite the rules
Uploaded: 2026-10-09T08:43:30.927+00:00
Duration: PT60.1S
Description: A 60-second brand-and-launch film that spends its first 40 seconds in grainy black-and-white 1965 Newport Folk Festival footage of Bob Dylan going electric, then cuts to colour and the first RS hybrid, the Audi RS 5. The analogy does the selling: Dylan added power to his legacy, and so did Audi.

Audi @audi

Brand manifesto · Cinematic · Monochrome · 60s

Length

60.0s

Beats

20· 27 hard cuts

Pace

20.0/min

Avg beat

3.0s

A 60-second brand-and-launch film that spends its first 40 seconds in grainy black-and-white 1965 Newport Folk Festival footage of Bob Dylan going electric, then cuts to colour and the first RS hybrid, the Audi RS 5. The analogy does the selling: Dylan added power to his legacy, and so did Audi.

AdCinematicMonochromeGrain and textureFast cuttingMusic-ledNo voiceoverSlow and deliberateCaptionsAutomotive

Cut map — 20 beats┊ 27 hard cuts · Click a beat to jump