Analysed · 25 beats
00:00:00:00Beat 01 / 25 — Peephole960×720 · 25 fps
BR-0187 · Brand manifesto

Audi — Strive for Clarity (Concept C)

Brand manifesto · Cinematic · Monochrome · 90s

Length
90.0s
Beats
25· 22 hard cuts
Pace
16.7/min
Avg beat
3.6s

A black-and-white short film of a man searching for an idea through offices, stairwells and amphitheatre steps. The Audi Concept C appears only in the last quarter as the answer, and the film ends on the four rings in a dark doorway.

Brand filmCinematicMonochromeSlow and deliberateMusic-ledNo voiceoverPremiumMatch cutsFast cuttingAutomotiveMobility
Cut map — 25 beats┊ 22 hard cuts · Click a beat to jump
00s10s20s30s40s50s60s70s80s90s
The breakdown — 11 sheetsMembers only
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Audi, featuring Harris Dickinson and the Audi Concept C · Watch the original ↗ · Measurements and analysis by Cutmap.