BMW — Heart of Joy, Meet Okto the octopus

Name: BMW — Heart of Joy, Meet Okto the octopus
Uploaded: 2026-10-09T09:18:19.134+00:00
Duration: PT66.4S
Description: A nature-documentary style film follows a CGI octopus as it swims, walks upright across sand and reef, escapes a moray eel and leaps onto a rock. It then dissolves into a glowing green neural network that powers a dark car silhouette, which introduces BMW's central control unit, the Heart of Joy.

BMW @BMW

Brand manifesto · Cinematic · Photoreal · 66s

Length

66.4s

Beats

22· 17 hard cuts

Pace

19.9/min

Avg beat

3.0s

A nature-documentary style film follows a CGI octopus as it swims, walks upright across sand and reef, escapes a moray eel and leaps onto a rock. It then dissolves into a glowing green neural network that powers a dark car silhouette, which introduces BMW's central control unit, the Heart of Joy.

Launch filmCinematicPhotorealCharactersMusic-ledNo voiceoverSlow and deliberateNeonDark UIAutomotiveMobility

Cut map — 22 beats┊ 17 hard cuts · Click a beat to jump