Analysed · 26 beats
00:00:00:00Beat 01 / 26 — Pool swim1280×720 · 25 fps
LN-1207 · Brand manifesto

BMW — The First of a New Era (iX3)

Brand manifesto · Cinematic · Premium · 114s

Length
114.3s
Beats
26· 48 hard cuts
Pace
13.6/min
Avg beat
4.4s

A 114-second launch film that drives through BMW's past in five period vignettes, each tied to a different car and decade, then arrives at the new iX3 through the Munich headquarters at night. A warp-speed title card and a road hold close it.

Launch filmCinematicPremiumMusic-ledNo voiceoverMatch cutsBeat-synced editLive actionFast cuttingAutomotiveMobility
Cut map — 26 beats┊ 48 hard cuts · Click a beat to jump
00s10s20s30s40s50s60s70s80s90s100s110s
The breakdown — 11 sheetsMembers only
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