Analysed · 19 beats
00:00:00:001280×720 · 23.98 fps
BR-0125 · Brand manifesto
Bose — Burrow by Kid Cudi
Bose @BoseBrand manifesto · Cinematic · Music-led · 81s
Length
80.8s
Beats
19· 40 hard cuts
Pace
14.1/min
Avg beat
4.3s
A cinematic brand film that cross-cuts the childhoods of Kid Cudi and Joe Burrow, each shaped by music, then puts the grown-up pair in one car. Bose earbuds appear as the thing they listen through, and the film ends on the line 'SOUND IS POWER'.
Brand filmCinematicMusic-ledEmotionalMatch cutsFast cuttingNo voiceoverBig typeDocumentaryConsumer electronicsMusic
Cut map — 19 beats┊ 40 hard cuts
00s10s20s30s40s50s60s70s80s
The breakdown — 11 sheetsMembers only
Loading the breakdown
Custom film
Get a quote ↗Want a film like this, made for you?
Framebox is the studio behind Cutmap. Send us this breakdown and your product, and we’ll quote for an original film built on the same structure.
Bose, with Kid Cudi and Joe Burrow · Watch the original ↗ · Measurements and analysis by Cutmap.
Related filmsMore brand manifesto →
BR-0009Sandbar — Stream Ring launch film
Sandbar126s · 20 beats
BR-0052Lovable — Some Ideas Are Too Loud to Ignore
Lovable60s · 22 beats
BR-0063Medical Korea — We Are Fighters
Medical Korea30s · 20 beats
LN-0192teenage engineering — EP–1320 medieval launch film
teenage engineering65s · 24 beats
BR-0005Bolt — Come build with us
Bolt79s · 23 beats
AD-0089Nike — Whatever Your Game
Nike111s · 20 beats