Analysed · 30 beats
00:00:00:001280×720 · 23.98 fps
BR-0070 · Brand manifesto
Burger King — Rebrand Introduction
STIR @STIRworldBrand manifesto · Kinetic type · Big type · 84s
Length
83.9s
Beats
30· 77 hard cuts
Pace
21.4/min
Avg beat
2.8s
An 84-second brand identity film that opens with a kinetic type manifesto in retro red and cream, shows the new logo, packaging, photography, signage, social art, restaurants and uniforms, and ends with a hand-drawn burger that assembles into the logo.
Brand filmKinetic typeBig typeBoldRetroFlat 2DMusic-ledNo voiceoverMatch cutsFood and drinkMarketing
Cut map — 30 beats┊ 77 hard cuts
00s10s20s30s40s50s60s70s80s
The breakdown — 11 sheetsMembers only
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Posted by STIR. The description credits the identity to Jones Knowles Ritchie. · Watch the original ↗ · Measurements and analysis by Cutmap.
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