Analysed · 22 beats
00:00:00:00Beat 01 / 22 — Lamp and rider1280×720 · 23.98 fps
BR-0087 · Brand manifesto

Cash App — 1 of 1 (Tortoise Card)

Brand manifesto · Cinematic · Live action · 90s

Length
90.1s
Beats
22· 33 hard cuts
Pace
14.6/min
Avg beat
4.1s

A 90-second western-style brand film in which a rider on horseback enters a foggy town, trades a Shabooezey-signed Tortoise Card for a pocket watch, and sets off a packed stage show. It ends on a tortoise crossing the street, the card on a velvet plinth and the Cash App logo.

Brand filmCinematicLive actionPremiumMusic-ledNo voiceoverGrain and textureSlow and deliberateFintechPayments
Cut map — 22 beats┊ 33 hard cuts · Click a beat to jump
00s10s20s30s40s50s60s70s80s90s
The breakdown — 11 sheetsMembers only
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A film by Cash App ft. Shaboozey · Watch the original ↗ · Measurements and analysis by Cutmap.