Analysed · 20 beats
00:00:00:00Beat 01 / 20 — Pixel word1280×720 · 25 fps
BR-0015 · Brand manifesto

Claude — Keep thinking

Brand manifesto · Cinematic · Live action · 90s

Length
90.0s
Beats
20· 79 hard cuts
Pace
13.3/min
Avg beat
4.5s

A 90-second live-action brand film that cuts through dozens of people wrestling with a word, 'problems', in different worlds, then turns to 'Keep Creating / Researching / Learning / Coding' and ends on the Claude lockup. Almost all of the film is cinematic vignettes, and the product appears only in brief laptop and phone shots.

Brand filmCinematicLive actionFast cuttingMatch cutsMusic-ledNo voiceoverPremiumSerif typeAIProductivity
Cut map — 20 beats┊ 79 hard cuts · Click a beat to jump
00s10s20s30s40s50s60s70s80s90s
The breakdown — 11 sheetsMembers only
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Claude · Watch the original ↗ · Measurements and analysis by Cutmap.