Analysed · 22 beats
00:00:00:00Beat 01 / 22 — Closed fist1280×720 · 25 fps
BR-0158 · Brand manifesto

DJI Mic Mini 2 — Life Unbound, in Color and Sound

Brand manifesto · Cinematic · Premium · 59s

Length
59.0s
Beats
22· 32 hard cuts
Pace
22.4/min
Avg beat
2.7s

A four-chapter brand film that follows one character from childhood to age through Dawn, Surge, Blaze and Glimmer. In each chapter the colours painted on the mic's casing spill out into the landscape as brush strokes. It ends with the four coloured mics lined up and the product name.

Brand filmCinematicPremiumMusic-ledNo voiceoverMatch cutsMorph transitionsSlow and deliberateProduct macroConsumer electronicsCreative studio
Cut map — 22 beats┊ 32 hard cuts · Click a beat to jump
00s05s10s15s20s25s30s35s40s45s50s55s
The breakdown — 11 sheetsMembers only
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DJI · Watch the original ↗ · Measurements and analysis by Cutmap.