Analysed · 16 beats
00:00:00:00Beat 01 / 16 — Dove icon1280×720 · 23.98 fps
BR-0049 · Brand manifesto

Dove — The Game is Ours

Brand manifesto · Cinematic · Captions · 30s

Length
30.1s
Beats
16· 25 hard cuts
Pace
31.9/min
Avg beat
1.9s

A 30-second brand film that opens on a girl alone in a locker-room mirror with a statistic about girls quitting sport, then answers it with a fast montage of girls cheering, dancing and celebrating across sports. It ends on a drone shot where the players spell 'The Game Is Ours' on the pitch and a Dove cause card.

Brand filmCinematicCaptionsNo voiceoverMusic-ledFast cuttingBeat-synced editEmotionalLive actionFashion and beautyWellness
Cut map — 16 beats┊ 25 hard cuts · Click a beat to jump
00s05s10s15s20s25s30s
The breakdown — 11 sheetsMembers only
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Dove · Watch the original ↗ · Measurements and analysis by Cutmap.