Analysed · 28 beats
00:00:00:00Beat 01 / 28 — Urinal sign1280×720 · 23.98 fps
BR-0229 · Brand manifesto

Duolingo — Museum of Wonky English

Brand manifesto · Cinematic · Humorous · 97s

Make one like this
Length
96.7s
Beats
28· 37 hard cuts
Pace
17.4/min
Avg beat
3.5s

A deadpan mock-museum film in which Duolingo's owl mascot guides visitors past real Japanese mistranslations displayed as art. Each exhibit gets a sign close-up, a typed literal reading and a reaction, and the film ends on a call for Twitter submissions.

Brand filmCinematicHumorousCaptionsCharactersMascotLive actionSlow and deliberatePush-insEducationConsumer apps
Cut map — 28 beats┊ 37 hard cuts · Click a beat to jump
00s10s20s30s40s50s60s70s80s90s
The breakdown — 11 sheetsMembers only
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Duolingo · Watch the original ↗ · Measurements and analysis by Cutmap.