Dyson — CameraJet origin story

Name: Dyson — CameraJet origin story
Uploaded: 2026-10-09T02:49:36.125+00:00
Duration: PT135.1S
Description: A 135-second launch film that tells the toothbrush's development as an engineering story in chapters, cutting between a grid-walled test lab, an open-plan design studio and macro shots of water jets, cameras and tooth scans. It ends with every part of the brush assembling into the finished product and the name.

Dyson @dyson

Brand manifesto · Cinematic · Product macro · 135s

Length

135.1s

Beats

26· 108 hard cuts

Pace

11.5/min

Avg beat

5.2s

A 135-second launch film that tells the toothbrush's development as an engineering story in chapters, cutting between a grid-walled test lab, an open-plan design studio and macro shots of water jets, cameras and tooth scans. It ends with every part of the brush assembling into the finished product and the name.

Launch filmCinematicProduct macroData vizTechnicalFast cuttingNo voiceoverPremiumMatch cutsConsumer electronicsHealth

Cut map — 26 beats┊ 108 hard cuts · Click a beat to jump