Analysed · 22 beats
00:00:00:001280×720 · 25 fps
AD-0166 · Brand manifesto
Gucci — Gift: The Holiday Campaign
GUCCI @gucciBrand manifesto · Cinematic · Music-led · 106s
Length
105.7s
Beats
22· 21 hard cuts
Pace
12.5/min
Avg beat
4.8s
A 106-second holiday brand film that travels through four connected chapters (a red hotel lift, a snowy mountain, a family dinner, a lit-up Florentine party) by walking its characters through doorways. Set to a disco track, with no voiceover and the Gucci wordmark appearing twice.
AdCinematicMusic-ledNo voiceoverPremiumMatch cutsSlow and deliberateBeat-synced editFashion and beauty
Cut map — 22 beats┊ 21 hard cuts
00s10s20s30s40s50s60s70s80s90s100s
The breakdown — 11 sheetsMembers only
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Director Marcell Rev; Creative Director Sabato De Sarno (per YouTube description) · Watch the original ↗ · Measurements and analysis by Cutmap.
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