Analysed · 22 beats
00:00:00:00Beat 01 / 22 — Atlas wakes1280×720 · 23.98 fps
BR-0251 · Brand manifesto

Hyundai × Boston Dynamics — School of Football

Brand manifesto · Cinematic · Dark UI · 81s

Make one like this
Length
81.3s
Beats
22· 35 hard cuts
Pace
16.2/min
Avg beat
3.7s

A 81-second brand film in which the Atlas humanoid robot watches football history on a screen in a dark hall, then walks out to try the game itself. Its head ring changes colour with its mood, and archive footage of players and fans builds the emotion before the question 'Can football teach a robot to move?'

Brand filmCinematicDark UIMusic-ledNo voiceoverFast cuttingPremiumGrain and textureEmotionalHardwareSport
Cut map — 22 beats┊ 35 hard cuts · Click a beat to jump
00s10s20s30s40s50s60s70s80s
The breakdown — 11 sheetsMembers only
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Boston Dynamics (uploader), for Hyundai · Watch the original ↗ · Measurements and analysis by Cutmap.