Analysed · 15 beats
00:00:00:001280×720 · 23.98 fps
BR-0214 · Brand manifesto
Hyundai — School of Football, Episode 2: The Kicks
HyundaiWorldwide @HyundaiWorldwideBrand manifesto · Cinematic · Dark UI · 37s
Length
36.9s
Beats
15· 11 hard cuts
Pace
24.4/min
Avg beat
2.5s
A short episode in a series where the Atlas humanoid robot learns to kick a football. Terminal-style 'Loading' captions name four skills (Coordination, Balance, Precision, Power) over low-angle warehouse footage, then a goal shot, a partner lockup and a YouTube end card.
Brand filmCinematicDark UICaptionsSlow and deliberateMusic-ledNo voiceoverProduct macroAutomotiveHardware
Cut map — 15 beats┊ 11 hard cuts
00s05s10s15s20s25s30s35s
The breakdown — 11 sheetsMembers only
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Posted by HyundaiWorldwide; Hyundai × Boston Dynamics · Watch the original ↗ · Measurements and analysis by Cutmap.
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