Analysed · 17 beats
00:00:00:001280×720 · 25 fps
A 30-second brand film that cuts from a World Cup stadium to the robotics lab where Boston Dynamics builds its robots, then to a robot kicking a ball at a real match. Cut to music with no voiceover, it ends on the line 'NEXT STARTS NOW' and the Hyundai and FIFA World Cup 2026 lockup. The file runs 40s because a blue YouTube 'Subscribe' end card follows the film.
Brand filmCinematicFast cuttingMusic-ledNo voiceoverLive actionMatch cutsPush-insHardwareAutomotive
Cut map — 17 beats┊ 13 hard cuts
00s05s10s15s20s25s30s35s40s
The breakdown — 11 sheetsMembers only
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Produced for Hyundai Motor Company by BBC StoryWorks Commercial Productions · Watch the original ↗ · Measurements and analysis by Cutmap.
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