Analysed · 15 beats
00:00:00:001280×720 · 29.97 fps
AD-0097 · Brand manifesto
Jordan — Failure
Scott Cole @scottcoleBrand manifesto · Cinematic · Documentary · 33s
Length
32.8s
Beats
15· 13 hard cuts
Pace
27.4/min
Avg beat
2.2s
A live-action sports ad that cuts archival game footage of missed shots and falls against a voiceover about failure, then ends on the Jumpman logo. The only copy is the logo, and the speech is what makes the claim.
AdCinematicDocumentaryEmotionalVoiceoverDark UISlow and deliberateFast cuttingSportFashion and beauty
Cut map — 15 beats┊ 13 hard cuts
00s05s10s15s20s25s30s
The breakdown — 11 sheetsMembers only
Loading the breakdown
Custom film
Get a quote ↗Want a film like this, made for you?
Framebox is the studio behind Cutmap. Send us this breakdown and your product, and we’ll quote for an original film built on the same structure.
Jordan · Watch the original ↗ · Measurements and analysis by Cutmap.
Related filmsMore brand manifesto →
BR-0009Sandbar — Stream Ring launch film
Sandbar126s · 20 beats
BR-0052Lovable — Some Ideas Are Too Loud to Ignore
Lovable60s · 22 beats
BR-0063Medical Korea — We Are Fighters
Medical Korea30s · 20 beats
LN-0192teenage engineering — EP–1320 medieval launch film
teenage engineering65s · 24 beats
BR-0005Bolt — Come build with us
Bolt79s · 23 beats
AD-0089Nike — Whatever Your Game
Nike111s · 20 beats