Analysed · 21 beats
00:00:00:00Beat 01 / 21 — City dusk1280×720 · 25 fps
LN-1262 · Brand manifesto

Lamborghini — Lanzador, Designed by new desires

Brand manifesto · Cinematic · Dark UI · 86s

Length
86.2s
Beats
21· 38 hard cuts
Pace
14.6/min
Avg beat
4.1s

A cinematic concept-car launch film with no voiceover and almost no copy. Dreamlike vignettes of people (a sleeper, an astronaut, a robot, a designer, a girl, a driver) lead to the Lanzador, then end on the Lamborghini shield.

Launch filmCinematicDark UIMatch cutsMusic-ledNo voiceoverPremiumFast cuttingSlow and deliberateAutomotiveConsumer electronics
Cut map — 21 beats┊ 38 hard cuts · Click a beat to jump
00s10s20s30s40s50s60s70s80s
The breakdown — 11 sheetsMembers only
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Lamborghini · Watch the original ↗ · Measurements and analysis by Cutmap.