Analysed · 16 beats
00:00:00:00Beat 01 / 16 — Headlight wakes1280×720 · 25 fps
LN-1325 · Brand manifesto

Lamborghini — Urus SE, Dare To Live More

Brand manifesto · Cinematic · Premium · 96s

Length
95.5s
Beats
16· 33 hard cuts
Pace
10.0/min
Avg beat
6.0s

A 95-second cinematic launch film for the plug-in hybrid Urus SE. It opens with medical scans (cells, a heart, an MRI body) that morph into an X-ray of the hybrid powertrain, then cuts between athletes, a dancer and a night-out story, with the orange SUV tying every thread together.

Launch filmCinematicPremiumDark UIFast cuttingMusic-ledNo voiceoverMatch cutsSlow and deliberateAutomotive
Cut map — 16 beats┊ 33 hard cuts · Click a beat to jump
00s10s20s30s40s50s60s70s80s90s
The breakdown — 11 sheetsMembers only
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Lamborghini · Watch the original ↗ · Measurements and analysis by Cutmap.