Analysed · 34 beats
00:00:00:00Beat 01 / 34 — Lens ring macro1280×720 · 25 fps
BR-0234 · Brand manifesto

Leica Leitzphone powered by Xiaomi — Philosophy

Brand manifesto · Cinematic · Documentary · 122s

Length
121.9s
Beats
34· 53 hard cuts
Pace
16.7/min
Avg beat
3.6s

A 2-minute brand documentary that lets Leica and Xiaomi people explain one idea, focus on the essential, over interview cutaways, workshop and street footage. It opens and closes on the phone in black.

Brand filmCinematicDocumentaryDark UICaptionsProduct macroPremiumSlow and deliberateMusic-ledConsumer electronicsHardware
Cut map — 34 beats┊ 53 hard cuts · Click a beat to jump
00s30s60s90s120s
The breakdown — 11 sheetsMembers only
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Xiaomi (uploader) · Watch the original ↗ · Measurements and analysis by Cutmap.