Analysed · 34 beats
00:00:00:001280×720 · 25 fps
A 2-minute brand documentary that lets Leica and Xiaomi people explain one idea, focus on the essential, over interview cutaways, workshop and street footage. It opens and closes on the phone in black.
Brand filmCinematicDocumentaryDark UICaptionsProduct macroPremiumSlow and deliberateMusic-ledConsumer electronicsHardware
Cut map — 34 beats┊ 53 hard cuts
00s30s60s90s120s
The breakdown — 11 sheetsMembers only
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Xiaomi (uploader) · Watch the original ↗ · Measurements and analysis by Cutmap.
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