Analysed · 22 beats
00:00:00:001280×720 · 23.98 fps
A 30-second brand manifesto that opens on the awards Lucid has won, then cuts away from them into a fast montage of driving, engineering and design work, and ends back on the award laurels beside the logo. The argument is that awards are proof, but the work goes on.
Brand filmCinematicPremiumFast cuttingMusic-ledNo voiceoverBeat-synced editGlitchAutomotiveMobility
Cut map — 22 beats┊ 27 hard cuts
00s05s10s15s20s25s30s
The breakdown — 11 sheetsMembers only
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