Analysed · 22 beats
00:00:00:00Beat 01 / 22 — Logo close-up1280×720 · 23.98 fps
BR-0180 · Brand manifesto

Lucid — Greatness Never Rests

Brand manifesto · Cinematic · Premium · 30s

Length
30.1s
Beats
22· 27 hard cuts
Pace
43.9/min
Avg beat
1.4s

A 30-second brand manifesto that opens on the awards Lucid has won, then cuts away from them into a fast montage of driving, engineering and design work, and ends back on the award laurels beside the logo. The argument is that awards are proof, but the work goes on.

Brand filmCinematicPremiumFast cuttingMusic-ledNo voiceoverBeat-synced editGlitchAutomotiveMobility
Cut map — 22 beats┊ 27 hard cuts · Click a beat to jump
00s05s10s15s20s25s30s
The breakdown — 11 sheetsMembers only
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Lucid Motors · Watch the original ↗ · Measurements and analysis by Cutmap.