Lucid Motors — Compromise Nothing

Name: Lucid Motors — Compromise Nothing
Uploaded: 2026-10-09T07:41:17.947+00:00
Duration: PT60.1S
Description: A 60-second brand film that intercuts archival-style footage of an astronaut, a boxer and a singer-pianist with night and dusk drives in a Lucid Air. All of it is framed as old film stock. The cars and the heroes are joined by match cuts, then the film ends on a mirrored-horizon 'COMPROMISE NOTHING' and the Lucid wordmark.

Lucid Motors @LucidMotors

Brand manifesto · Cinematic · Match cuts · 60s

Length

60.1s

Beats

27· 37 hard cuts

Pace

26.9/min

Avg beat

2.2s

A 60-second brand film that intercuts archival-style footage of an astronaut, a boxer and a singer-pianist with night and dusk drives in a Lucid Air. All of it is framed as old film stock. The cars and the heroes are joined by match cuts, then the film ends on a mirrored-horizon 'COMPROMISE NOTHING' and the Lucid wordmark.

Brand filmCinematicMatch cutsGrain and textureMusic-ledNo voiceoverFast cuttingRetroPremiumAutomotiveMobility

Cut map — 27 beats┊ 37 hard cuts · Click a beat to jump