Analysed · 17 beats
00:00:00:001280×720 · 23.98 fps
AD-0294 · Brand manifesto
Lucid Motors — Greatness Never Rests, Trailer #2
Lucid Motors @LucidMotorsBrand manifesto · Cinematic · Dark UI · 30s
Length
30.1s
Beats
17· 13 hard cuts
Pace
33.9/min
Avg beat
1.8s
A 30-second movie-trailer parody for the Lucid Air that opens on a studio card with award laurels, runs a fast montage of wheels, light trails, interior and night driving, and ends on 'Greatness Never Rests' over Earth at night and the Lucid lockup.
AdCinematicDark UIKinetic typeSerif typeFast cuttingMatch cutsNo voiceoverMusic-ledAutomotiveMobility
Cut map — 17 beats┊ 13 hard cuts
00s05s10s15s20s25s30s
The breakdown — 11 sheetsMembers only
Loading the breakdown
Custom film
Get a quote ↗Want a film like this, made for you?
Framebox is the studio behind Cutmap. Send us this breakdown and your product, and we’ll quote for an original film built on the same structure.
Lucid Motors · Watch the original ↗ · Measurements and analysis by Cutmap.
Related filmsMore brand manifesto →
BR-0009Sandbar — Stream Ring launch film
Sandbar126s · 20 beats
BR-0052Lovable — Some Ideas Are Too Loud to Ignore
Lovable60s · 22 beats
BR-0063Medical Korea — We Are Fighters
Medical Korea30s · 20 beats
LN-0192teenage engineering — EP–1320 medieval launch film
teenage engineering65s · 24 beats
BR-0005Bolt — Come build with us
Bolt79s · 23 beats
AD-0089Nike — Whatever Your Game
Nike111s · 20 beats