Analysed · 20 beats
00:00:00:001280×720 · 23.98 fps
LN-0543 · Brand manifesto
Mercury — Personal banking launch film
Mercury @mercuryBrand manifesto · Cinematic · Captions · 57s
Length
57.0s
Beats
20· 38 hard cuts
Pace
21.1/min
Avg beat
2.9s
A 57-second launch film that runs archival footage under a one-sentence manifesto, turns to a black card reading 'It's time banking evolved.', shows two quick product UI moments, then ends on real customer tweets asking for personal banking and the Mercury Personal lockup.
Launch filmCinematicCaptionsFast cuttingLight UIKinetic typeMusic-ledNo voiceoverRetroFintechBanking
Cut map — 20 beats┊ 38 hard cuts
00s05s10s15s20s25s30s35s40s45s50s55s
The breakdown — 11 sheetsMembers only
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