Analysed · 24 beats
00:00:00:00Beat 01 / 24 — Putting them on1280×720 · 23.98 fps
BR-0116 · Brand manifesto

Meta Ray-Ban Display — 10 Years in the Making

Brand manifesto · Documentary · Cinematic · 125s

Length
125.4s
Beats
24· 49 hard cuts
Pace
11.5/min
Avg beat
5.2s

A documentary-style brand film that opens on a private first-try moment with the new display glasses, rewinds through a decade of Meta's glasses milestones year by year, then returns to the present with the launch stage demo and a closing question about what comes next.

Brand filmDocumentaryCinematicMatch cutsMusic-ledRetroCaptionsPremiumConsumer electronicsHardware
Cut map — 24 beats┊ 49 hard cuts · Click a beat to jump
00s30s60s90s120s
The breakdown — 11 sheetsMembers only
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Meta Ray-Ban Display · Watch the original ↗ · Measurements and analysis by Cutmap.