Analysed · 19 beats
00:00:00:00Beat 01 / 19 — Office despair1280×720 · 25 fps
BR-0027 · Brand manifesto

Monzo — Money Never Felt Like Monzo

Brand manifesto · Big type · Bold · 60s

Length
60.0s
Beats
19· 52 hard cuts
Pace
19.0/min
Avg beat
3.2s

A 60-second brand film built on one swap: a huge white 'money' wordmark sits over a grim or painful scene, then flips to 'monzo' over a red, joyful version of the same scene. About 50 vignettes in total, ending on a man lounging on a beach chair and a download call to action.

Brand filmBig typeBoldHumorousBeat-synced editFast cuttingMatch cutsMusic-ledNo voiceoverBankingFintech
Cut map — 19 beats┊ 52 hard cuts · Click a beat to jump
00s10s20s30s40s50s60s
The breakdown — 11 sheetsMembers only
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Monzo · Watch the original ↗ · Measurements and analysis by Cutmap.