nepia — Tissue Animals

Name: nepia — Tissue Animals
Uploaded: 2026-10-09T03:07:20.194+00:00
Duration: PT100.2S
Description: A stop-motion brand film in which one tissue is folded by hand into a tree, a bird, a frog, a wallaby, a wolf, a fish, a bear, a snake, a monkey and a deer, then a human and a seedling, and back to a tree. It ends on a message projected onto a tissue sheet, then the nepia logo and URL.

Oji Nepia Japan @OjiNepia

Brand manifesto · Cinematic · Slow and deliberate · 100s

Length

100.2s

Beats

22· 3 hard cuts

Pace

13.2/min

Avg beat

4.5s

A stop-motion brand film in which one tissue is folded by hand into a tree, a bird, a frog, a wallaby, a wolf, a fish, a bear, a snake, a monkey and a deer, then a human and a seedling, and back to a tree. It ends on a message projected onto a tissue sheet, then the nepia logo and URL.

Brand filmCinematicSlow and deliberateGrain and textureMonochromeNo voiceoverMusic-ledMinimalRetailEnergy and climate

Cut map — 22 beats┊ Hard cuts 00:00:03:26, 00:00:30:01, 00:01:32:01 · Click a beat to jump

00s10s20s30s40s50s60s70s80s90s100s

The breakdown — 11 sheetsMembers only

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Creative director 佐藤仁, director 新井風愉, stop-motion animator おーのもとき (credits from the YouTube description; the production company is not named) · Watch the original ↗ · Measurements and analysis by Cutmap.

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