Analysed · 13 beats
00:00:00:00Beat 01 / 13 — Logo over deer1280×720 · 24 fps
BR-0196 · Brand manifesto

New Balance Basketball — Quiet Noise

Brand manifesto · Cinematic · Slow and deliberate · 30s

Length
30.1s
Beats
13· 7 hard cuts
Pace
26.0/min
Avg beat
2.3s

A near-silent forest film in which a hooded athlete does push-ups among wild deer, then pulls up his hood and walks away into the trees. It sells the idea of humble, unseen work with almost no copy and a single logo at each end.

Brand filmCinematicSlow and deliberateMusic-ledNo voiceoverGrain and texturePremiumEmotionalSportRetail
Cut map — 13 beats┊ 7 hard cuts · Click a beat to jump
00s05s10s15s20s25s30s
The breakdown — 11 sheetsMembers only
Loading the breakdown
Custom film

Want a film like this, made for you?

Framebox is the studio behind Cutmap. Send us this breakdown and your product, and we’ll quote for an original film built on the same structure.

Get a quote ↗

Posted by newbalance; the film is titled 'Cooper Flagg | Quiet Noise | New Balance Basketball' · Watch the original ↗ · Measurements and analysis by Cutmap.