New Balance — Grey Days 2026

Name: New Balance — Grey Days 2026
Uploaded: 2026-10-09T07:43:02.703+00:00
Duration: PT36.8S
Description: A music-led brand film that builds one miniature grey street inside a warehouse set, then moves through it vignette by vignette, from a top-down flag shot to window, barbecue, hedge and bus-stop scenes, athlete portraits, a basketball court and a sparking sled run. It ends on a 'grey days' lockup over a standing athlete.

newbalance @newbalance

Brand manifesto · Cinematic · Premium · 37s

Length

36.8s

Beats

22· 20 hard cuts

Pace

35.9/min

Avg beat

1.7s

A music-led brand film that builds one miniature grey street inside a warehouse set, then moves through it vignette by vignette, from a top-down flag shot to window, barbecue, hedge and bus-stop scenes, athlete portraits, a basketball court and a sparking sled run. It ends on a 'grey days' lockup over a standing athlete.

Brand filmCinematicPremiumMonochromeOne continuous cameraPush-insMusic-ledNo voiceoverFast cuttingFashion and beautyRetail

Cut map — 22 beats┊ 20 hard cuts · Click a beat to jump