New Balance — Origins of Grey

Name: New Balance — Origins of Grey
Uploaded: 2026-10-09T09:41:32.292+00:00
Duration: PT59.6S
Description: A 60-second live-action brand film in which an athlete reads a 'grey guide' while sitting in an ice bath, and yellow captions tell a fairytale-style history of grey. It ends with him dragging a stack of giant books across the pavement and the 'grey days' lockup.

newbalance @newbalance

Brand manifesto · Cinematic · Slow and deliberate · 60s

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Length

59.6s

Beats

18· 14 hard cuts

Pace

18.1/min

Avg beat

3.3s

A 60-second live-action brand film in which an athlete reads a 'grey guide' while sitting in an ice bath, and yellow captions tell a fairytale-style history of grey. It ends with him dragging a stack of giant books across the pavement and the 'grey days' lockup.

Brand filmCinematicSlow and deliberateCaptionsVoiceoverDark UIPremiumPush-insMonochromeFashion and beautyRetail

Cut map — 18 beats┊ 14 hard cuts · Click a beat to jump