Analysed · 11 beats
00:00:00:00Beat 01 / 11 — Signed ball1280×720 · 24 fps
AD-0328 · Brand manifesto

New Balance — Unicorn (Shohei Ohtani)

Brand manifesto · Live action · Cinematic · 30s

Length
30.1s
Beats
11· 2 hard cuts
Pace
21.9/min
Avg beat
2.7s

A 30-second live-action spot in which a tuxedoed announcer on a baseball-diamond stage, surrounded by goats, declares the 'GOAT' debate stale and unveils a unicorn as the only label big enough for Shohei Ohtani. It ends on a glowing New Balance runner logo.

AdLive actionCinematicHumorousCaptionsVoiceoverPremiumDialogueSportFashion and beauty
Cut map — 11 beats┊ Hard cuts 00:00:14:06, 00:00:28:23 · Click a beat to jump
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The breakdown — 11 sheetsMembers only
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New Balance · Watch the original ↗ · Measurements and analysis by Cutmap.