Nike — No Excuses (spec commercial)

Name: Nike — No Excuses (spec commercial)
Uploaded: 2026-10-09T02:22:10.312+00:00
Duration: PT59.9S
Channel: Diogo M Borges
Description: A 60-second spec ad in which a spoken string of excuses plays over empty sports venues at dawn, then a dark bedroom sequence shows a man getting up, lacing Nike shoes and running out into the sunrise. It ends on the line 'Be better than your excuses.' and the Swoosh.

Diogo M Borges @diogo_m_borges

Brand manifesto · Cinematic · Captions · 60s

Length

59.9s

Beats

29· 24 hard cuts

Pace

29.0/min

Avg beat

2.1s

A 60-second spec ad in which a spoken string of excuses plays over empty sports venues at dawn, then a dark bedroom sequence shows a man getting up, lacing Nike shoes and running out into the sunrise. It ends on the line 'Be better than your excuses.' and the Swoosh.

AdCinematicCaptionsFast cuttingSlow and deliberateVoiceoverBig typeBeat-synced editFitnessSport

Cut map — 29 beats┊ 24 hard cuts · Click a beat to jump