Analysed · 22 beats
00:00:00:00Beat 01 / 22 — Locker room1280×720 · 25 fps
BR-0159 · Brand manifesto

Nike — Refugee Olympic Team, Watch Where We're Going

Brand manifesto · Cinematic · Documentary · 60s

Length
60.1s
Beats
22· 30 hard cuts
Pace
22.0/min
Avg beat
2.7s

A 60-second brand film that cuts between athletes from the IOC Refugee Olympic Team in training and a boxer waiting in a locker room. The locker-room scenes build to a walk down a corridor toward the ring. It has no on-screen copy until a closing line of text and the Nike swoosh.

Brand filmCinematicDocumentaryEmotionalFast cuttingMatch cutsMusic-ledPremiumLive actionSportNon-profit
Cut map — 22 beats┊ 30 hard cuts · Click a beat to jump
00s10s20s30s40s50s60s
The breakdown — 11 sheetsMembers only
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Nike, in collaboration with the Olympic Refuge Foundation · Watch the original ↗ · Measurements and analysis by Cutmap.