Nike — So Win. (Super Bowl 2025)

Name: Nike — So Win. (Super Bowl 2025)
Uploaded: 2026-10-09T02:11:12.746+00:00
Duration: PT60.2S
Channel: Wieden + Kennedy Portland
Description: A 60-second black-and-white Super Bowl spot that cuts between staged studio portraits of women athletes and real match footage, then ends on two lines of white type: 'YOU CAN'T WIN.' and 'SO WIN.'

VCU Brandcenter @VCUBrandcenter

Brand manifesto · Cinematic · Monochrome · 60s

Length

60.2s

Beats

26· 41 hard cuts

Pace

25.9/min

Avg beat

2.3s

A 60-second black-and-white Super Bowl spot that cuts between staged studio portraits of women athletes and real match footage, then ends on two lines of white type: 'YOU CAN'T WIN.' and 'SO WIN.'

AdCinematicMonochromePremiumBeat-synced editFast cuttingCharactersBig typeVoiceoverFashion and beautySport

Cut map — 26 beats┊ 41 hard cuts · Click a beat to jump

00s10s20s30s40s50s60s

The breakdown — 11 sheetsMembers only

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Nike / So Win. by Wieden + Kennedy Portland; art direction Whitney Downing, copywriting Ted Malenfant (as credited by VCU Brandcenter) · Watch the original ↗ · Measurements and analysis by Cutmap.

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