Nike — Winning Isn't for Everyone

Name: Nike — Winning Isn't for Everyone
Uploaded: 2026-10-09T02:56:14.504+00:00
Duration: PT120.1S
Description: A two-minute brand film that runs from extreme close-ups of athletes' faces through a widening montage of competition, then ends on a red title that finishes its sentence. It has no voiceover and almost no copy, so faces and cuts carry the argument.

SportsOnScreen @sportsonscreen

Brand manifesto · Cinematic · Fast cutting · 120s

Length

120.1s

Beats

21· 85 hard cuts

Pace

10.5/min

Avg beat

5.7s

A two-minute brand film that runs from extreme close-ups of athletes' faces through a widening montage of competition, then ends on a red title that finishes its sentence. It has no voiceover and almost no copy, so faces and cuts carry the argument.

Brand filmCinematicFast cuttingBeat-synced editMusic-ledNo voiceoverPremiumEmotionalBoldSportFashion and beauty

Cut map — 21 beats┊ 85 hard cuts · Click a beat to jump

00s30s60s90s120s

The breakdown — 11 sheetsMembers only

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Posted by SportsOnScreen, who say in the description that they worked on the campaign. The maker is not credited on screen. · Watch the original ↗ · Measurements and analysis by Cutmap.

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