Analysed · 12 beats
00:00:00:00Beat 01 / 12 — Lacing up1280×720 · 25 fps
BR-0114 · Brand manifesto

Nike — Winning Isn't For Everyone (Kimiya Alizadeh)

Brand manifesto · Cinematic · Slow and deliberate · 30s

Length
30.1s
Beats
12· 9 hard cuts
Pace
23.9/min
Avg beat
2.5s

A quiet, dark-toned portrait film of a taekwondo athlete suiting up alone in an empty arena. Memory flashes of training cut in, her gaze rises to the camera, and the line 'WINNING ISN'T FOR EVERYONE.' lands in red on black before the Swoosh.

Brand filmCinematicSlow and deliberatePush-insBig typeMusic-ledNo voiceoverEmotionalPremiumSportFashion and beauty
Cut map — 12 beats┊ 9 hard cuts · Click a beat to jump
00s05s10s15s20s25s30s
The breakdown — 11 sheetsMembers only
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Nike (posted by Nike on YouTube) · Watch the original ↗ · Measurements and analysis by Cutmap.