Analysed · 29 beats
00:00:00:00Beat 01 / 29 — Title glow1280×540 · 30 fps
BR-0056 · Brand manifesto

Polestar — This is Polestar

Brand manifesto · Kinetic type · Big type · 163s

Length
162.9s
Beats
29· 75 hard cuts
Pace
10.7/min
Avg beat
5.6s

A 163-second brand film that turns a numbers obsession into a manifesto. Black-and-white kinetic type and counters give way to car design, a sustainability proof section, a tabloid-headline turn, and a closing run of 'No...' refusals that ends on the Polestar 5.

Brand filmKinetic typeBig typeMinimalPremiumMusic-ledNo voiceoverMatch cutsMorph transitionsAutomotiveMobility
Cut map — 29 beats┊ 75 hard cuts · Click a beat to jump
00s30s60s90s120s150s
The breakdown — 11 sheetsMembers only
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Polestar · Watch the original ↗ · Measurements and analysis by Cutmap.