Analysed · 24 beats
00:00:00:00Beat 01 / 24 — Dark open1280×720 · 25 fps
BR-0164 · Brand manifesto

Porsche — Future, Felt (with the Norman Foster Foundation)

Brand manifesto · Cinematic · Captions · 70s

Length
70.0s
Beats
24· 35 hard cuts
Pace
20.6/min
Avg beat
2.9s

A 70-second two-voice brand film that intercuts an architect and a Porsche designer, each describing the same instincts in subtitles: curiosity, sketching, nature, minimal material. Cuts between cars, bridges and sketchbooks, with thin line graphics, tie the two worlds together. It ends on a black card teasing a reveal in Venice.

Brand filmCinematicCaptionsDocumentaryPremiumMinimalMatch cutsSlow and deliberateMusic-ledAutomotiveCreative studio
Cut map — 24 beats┊ 35 hard cuts · Click a beat to jump
00s10s20s30s40s50s60s70s
The breakdown — 11 sheetsMembers only
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Porsche x Norman Foster Foundation · Watch the original ↗ · Measurements and analysis by Cutmap.