Analysed · 21 beats
00:00:00:001280×720 · 24 fps
A 110-second cinematic brand film in which Scarlett Johansson recites a ritual shopping list while several versions of her move through New York locations. The Galleria bag appears in each vignette, and the film ends with two of her selves facing a giant steel sphere.
Brand filmCinematicCaptionsDialoguePremiumSlow and deliberatePhotorealLive actionFashion and beautyEntertainment
Cut map — 21 beats┊ 38 hard cuts
00s10s20s30s40s50s60s70s80s90s100s110s
The breakdown — 11 sheetsMembers only
Loading the breakdown
Custom film
Get a quote ↗Want a film like this, made for you?
Framebox is the studio behind Cutmap. Send us this breakdown and your product, and we’ll quote for an original film built on the same structure.
Directed by Yorgos Lanthimos for Prada; Creative Directors Miuccia Prada and Raf Simons; Campaign Creative Director Ferdinando Verderi · Watch the original ↗ · Measurements and analysis by Cutmap.
Related filmsMore brand manifesto →












