Analysed · 21 beats
00:00:00:00Beat 01 / 21 — Logo1280×720 · 24 fps
BR-0105 · Brand manifestoYorgos Lanthimos

Prada — Galleria Bag, Directed by Yorgos Lanthimos

Brand manifesto · Cinematic · Captions · 110s

Length
110.0s
Beats
21· 38 hard cuts
Pace
11.5/min
Avg beat
5.2s

A 110-second cinematic brand film in which Scarlett Johansson recites a ritual shopping list while several versions of her move through New York locations. The Galleria bag appears in each vignette, and the film ends with two of her selves facing a giant steel sphere.

Brand filmCinematicCaptionsDialoguePremiumSlow and deliberatePhotorealLive actionFashion and beautyEntertainment
Cut map — 21 beats┊ 38 hard cuts · Click a beat to jump
00s10s20s30s40s50s60s70s80s90s100s110s
The breakdown — 11 sheetsMembers only
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Directed by Yorgos Lanthimos for Prada; Creative Directors Miuccia Prada and Raf Simons; Campaign Creative Director Ferdinando Verderi · Watch the original ↗ · Measurements and analysis by Cutmap.