Analysed · 31 beats
00:00:00:001280×720 · 25 fps
A 60-second live-action campaign film of quiet domestic vignettes in one empty period house, with the clothes and bags worn by the cast and a few lines of subtitled speech. It opens on the Prada wordmark over a figure on a sofa and ends on curtains settling after a figure leaves.
Brand filmCinematicSlow and deliberatePremiumCaptionsMusic-ledMatch cutsPush-insFashion and beautyRetail
Cut map — 31 beats┊ 31 hard cuts
00s10s20s30s40s50s60s
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Film Director Barry Jenkins; Campaign Creative Direction Ferdinando Verderi; Creative Directors Miuccia Prada and Raf Simons; Talents Kelvin Harrison Jr., Hunter Schafer, Chen Haoyu, Troye Sivan · Watch the original ↗ · Measurements and analysis by Cutmap.
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