Analysed · 31 beats
00:00:00:00Beat 01 / 31 — Sofa wordmark1280×720 · 25 fps
BR-0121 · Brand manifestoBarry Jenkins (film director); Ferdinando Verderi (campaign creative direction)

Prada — Simple Stories (Fall/Winter 2026)

Brand manifesto · Cinematic · Slow and deliberate · 60s

Length
60.0s
Beats
31· 31 hard cuts
Pace
31.0/min
Avg beat
1.9s

A 60-second live-action campaign film of quiet domestic vignettes in one empty period house, with the clothes and bags worn by the cast and a few lines of subtitled speech. It opens on the Prada wordmark over a figure on a sofa and ends on curtains settling after a figure leaves.

Brand filmCinematicSlow and deliberatePremiumCaptionsMusic-ledMatch cutsPush-insFashion and beautyRetail
Cut map — 31 beats┊ 31 hard cuts · Click a beat to jump
00s10s20s30s40s50s60s
The breakdown — 11 sheetsMembers only
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Film Director Barry Jenkins; Campaign Creative Direction Ferdinando Verderi; Creative Directors Miuccia Prada and Raf Simons; Talents Kelvin Harrison Jr., Hunter Schafer, Chen Haoyu, Troye Sivan · Watch the original ↗ · Measurements and analysis by Cutmap.