Analysed · 22 beats
00:00:00:001280×720 · 25 fps
A black-and-white performance film in which one actress cycles through emotions in a grey studio, with a behind-the-scenes cutaway and a sudden turn to colour: she walks out of the studio into a New York street carrying the Galleria bag. The product appears only in the last 12 seconds.
Brand filmMonochromeCinematicPremiumEmotionalSlow and deliberateFast cuttingMusic-ledNo voiceoverFashion and beautyRetail
Cut map — 22 beats┊ 24 hard cuts
00s10s20s30s40s50s60s70s80s90s
The breakdown — 11 sheetsMembers only
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Featuring Scarlett Johansson. Creative Direction by Ferdinando Verderi. Direction by Jonathan Glazer. · Watch the original ↗ · Measurements and analysis by Cutmap.
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