Analysed · 22 beats
00:00:00:00Beat 01 / 22 — Prada title1280×720 · 25 fps
BR-0104 · Brand manifesto

Prada — The Galleria, starring Scarlett Johansson

Brand manifesto · Monochrome · Cinematic · 94s

Length
94.1s
Beats
22· 24 hard cuts
Pace
14.0/min
Avg beat
4.3s

A black-and-white performance film in which one actress cycles through emotions in a grey studio, with a behind-the-scenes cutaway and a sudden turn to colour: she walks out of the studio into a New York street carrying the Galleria bag. The product appears only in the last 12 seconds.

Brand filmMonochromeCinematicPremiumEmotionalSlow and deliberateFast cuttingMusic-ledNo voiceoverFashion and beautyRetail
Cut map — 22 beats┊ 24 hard cuts · Click a beat to jump
00s10s20s30s40s50s60s70s80s90s
The breakdown — 11 sheetsMembers only
Loading the breakdown
Custom film

Want a film like this, made for you?

Framebox is the studio behind Cutmap. Send us this breakdown and your product, and we’ll quote for an original film built on the same structure.

Get a quote ↗

Featuring Scarlett Johansson. Creative Direction by Ferdinando Verderi. Direction by Jonathan Glazer. · Watch the original ↗ · Measurements and analysis by Cutmap.