Analysed · 30 beats
00:00:00:00Beat 01 / 30 — Boy at the TV1280×720 · 25 fps
BR-0136 · Brand manifesto

PUMA Football — Be the Spark

Brand manifesto · Cinematic · Premium · 60s

Length
60.0s
Beats
30· 42 hard cuts
Pace
30.0/min
Avg beat
2.0s

A dark, cinematic football brand film in which a boy watching TV at night becomes the spark for a chain of players, coaches and a sound crew. It ends on a yellow lightning burst, the line 'BE THE SPARK' and the PUMA cat.

Brand filmCinematicPremiumDark UIMusic-ledFast cuttingPush-insSlow and deliberateLive actionSportFashion and beauty
Cut map — 30 beats┊ 42 hard cuts · Click a beat to jump
00s10s20s30s40s50s60s
The breakdown — 11 sheetsMembers only
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PUMA · Watch the original ↗ · Measurements and analysis by Cutmap.