Analysed · 22 beats
00:00:00:001280×720 · 23.98 fps
A 30-second brand film that opens in darkness with athletes' faces lit through a PUMA cat silhouette. It cuts faster through slow-motion sport across football, basketball and track, passes through an eye with the cat reflected in it, and ends on kinetic type and the tagline.
AdCinematicFast cuttingBeat-synced editMatch cutsMusic-ledNo voiceoverKinetic typePremiumSportFashion and beauty
Cut map — 22 beats┊ 30 hard cuts
00s05s10s15s20s25s30s
The breakdown — 11 sheetsMembers only
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