Analysed · 22 beats
00:00:00:00Beat 01 / 22 — Face in the cat1280×720 · 23.98 fps
AD-0185 · Brand manifesto

PUMA — Forever. Faster. See the game like we do

Brand manifesto · Cinematic · Fast cutting · 30s

Length
30.1s
Beats
22· 30 hard cuts
Pace
43.9/min
Avg beat
1.4s

A 30-second brand film that opens in darkness with athletes' faces lit through a PUMA cat silhouette. It cuts faster through slow-motion sport across football, basketball and track, passes through an eye with the cat reflected in it, and ends on kinetic type and the tagline.

AdCinematicFast cuttingBeat-synced editMatch cutsMusic-ledNo voiceoverKinetic typePremiumSportFashion and beauty
Cut map — 22 beats┊ 30 hard cuts · Click a beat to jump
00s05s10s15s20s25s30s
The breakdown — 11 sheetsMembers only
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PUMA · Watch the original ↗ · Measurements and analysis by Cutmap.