Analysed · 23 beats
00:00:00:00Beat 01 / 23 — Face in the dark1280×720 · 23.98 fps
BR-0207 · Brand manifesto

PUMA — Forever. Faster. See the Game Like We Do

Brand manifesto · Cinematic · Music-led · 87s

Length
87.5s
Beats
23· 65 hard cuts
Pace
15.8/min
Avg beat
3.8s

A cinematic brand film that moves from dark, close portraits of athletes to a fast montage of sport, where time slows and bends, then to a crowd-reaction climax and a stretched-type sign-off. It argues that fast athletes see the game differently.

Brand filmCinematicMusic-ledNo voiceoverFast cuttingPremiumSlow and deliberateMorph transitionsBig typeFashion and beautySport
Cut map — 23 beats┊ 65 hard cuts · Click a beat to jump
00s10s20s30s40s50s60s70s80s
The breakdown — 11 sheetsMembers only
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PUMA · Watch the original ↗ · Measurements and analysis by Cutmap.