Analysed · 28 beats
00:00:00:00Beat 01 / 28 — Road POV1280×720 · 23.98 fps
BR-0200 · Brand manifesto

Rivian — What If

Brand manifesto · Cinematic · Live action · 99s

Length
98.5s
Beats
28· 47 hard cuts
Pace
17.0/min
Avg beat
3.5s

A 99-second brand film that follows one boy's go-kart ride into the engineer he becomes, then runs a fast 'what if' montage of Rivian vehicles, features, people and factory, and closes by returning to the go-kart and the open road.

Brand filmCinematicLive actionEmotionalMusic-ledNo voiceoverFast cuttingMatch cutsAutomotiveMobility
Cut map — 28 beats┊ 47 hard cuts · Click a beat to jump
00s10s20s30s40s50s60s70s80s90s
The breakdown — 11 sheetsMembers only
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Rivian · Watch the original ↗ · Measurements and analysis by Cutmap.